FOR IMMEDIATE RELEASE

June 18th, 2009

Learn the Secrets to Best Practice Pricing

Atenga, Inc., the country’s leading strategic pricing authority, now provides free pricing education to your management team.

Westlake Village, CA - As a part of Atenga’s continual effort to educate and expose executives to the paradigm shift  of using pricing as the most efficient strategic lever to grow revenues and profits, Atenga now offers a free monthly webinar on the secrets of best practice pricing.

This webinar is an overview of the new pricing standard known as Value Optimized Pricing, or VOP. VOP has been deployed across Europe for the past 20 years and it is only now being widely introduced into the US market by Atenga.
“It amazes me that the typical methods for establishing pricing are largely based on ‘gut feel’, which leads to sub-par business performance,” say Per Sjofors, Founder and CEO of Atenga. Sjofors continues “In fact, pricing is the last business activity where guess work regularly trumps hard data, sound analytics, defined methodology and process.”
However, because the vast majority of companies establishes their prices using simplistic pricing models, for companies willing to adopt a more rigorous model, there exists an immediate opportunity to substantially improve business results. 
The webinar, “The Secrets of Best Practice Pricing”, will take place Thursday, June 25th at 3PM EST (NOON PST) and will last for approximately 45 minutes. This same webinar is repeated every month – a schedule can be found at www.atenga.com.
Attendees will learn:

• The financial impact of Best Practice Pricing
• The three most common pricing mistakes
• The processes of Best Practice Pricing
• Two examples of Best Practice Pricing
• How you start to implement Best Practice Pricing

For more information on this and other free webinars on Best Practice Pricing offered by Atenga visit: http://www.atenga.com.

ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

# # #