Carlos Suarez to Head the Expansion
Woodland Hills, CA – The nation’s fastest growing strategic price consultancy, Atenga Inc, steps into the Spanish speaking marketplace, opening doors to South America, Spain, and Hispanic markets in the United States. Atenga now serves companies looking to reach the US Hispanic market and overseas Spanish speaking markets, as well as Spanish speaking companies looking to reach other predominately Spanish speaking or English markets.
“The fast growth of the US Hispanic, not only in overall size, but with its rapidly developing middle class, is generating a level of wealth and viability that cannot be ignored by any company”, Says Per Sjofors, CEO and Founder of Atenga, Inc. Sjofors adds, “Expanding our services to this segment is an important milestone for Atenga”.
New hire, Carlos Suarez, named Director of Spanish Affairs, will head all company activity serving Spanish markets. Carlos Suarez, a native Spanish speaker, is a result-driven bilingual professional with solid business consulting experience to help clients identify market opportunities, increase sales volume and enhance profitability. Carlos has ample experience supporting clients in different industries including services, B2C and B2B customers and has developed strong skills using economic, marketing and financial tools to assess marketing and pricing strategies, with economic and financial foundation.
Suarez has coordinated Latin American operations in selected companies such as AC Nielsen, PWC, KPMG and American Express.
Carlos will be able to bring significant value to Atenga’s new Spanish centered operations.
ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Woodland Hills, CA.
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