Pricing is where your business will succeed or fail. It is the very point where your potential buyers will buy, or not. All of our services are focused around the Best Practices of Pricing and Price optimization, providing you with data driven recommendations for long term business results.

Our Core Service Offerings

New Product Launch Pricing

Take the guesswork out of pricing a new product and price with certainty.  Using value optimized pricing you will have a firm understanding of:

• The features that buyers value
• The buyers willingness to pay
• Available market segments
• Optimum bundling and un bundling options
• Price elasticity and cross price elasticity
• Optimized price to achieve stated objectives
  

Optimizing Existing Product pricing

How did you originally price your products or services?  Was it based on the values of the buyers and their willingness to pay?  If the answer is no, you are not alone.  Industry analyst estimate that as many as 80% of products and services are mispriced.  There is a better method that will have a significant impact on your profitability.  Our methodology, Value Optimized Pricing, will not disrupt current business activity, requires very little internal resources and is the single most business activity that will have the greatest impact to your bottom line.  It is never too late to address your current pricing policies! 

The benefits of addressing current pricing policies include:

• Fully understand features that buyers value
• Fully understand your buyers willingness to pay
• Discover new market segments
• Know with certainty the optimal price for your product/service

If you would like to discuss how Atenga can help you, visit our contact page.