What ROI can I expect?
It depends on your sales volume and your current price. A rule of thumb is that you will gain ten times our fees (or more) in the 12 months after our advice is implemented.
What if you find something I don’t like?
We sometimes do, and this just means you have the most to benefit from our services.
How do you find respondents and can I trust them?
We use survey panel companies to recruit respondents to complete the survey. These panel companies provide us with online databases of individuals who agreed to take online surveys for cash [...]
What does it mean to have a “template driven” approach?
Our standard projects have a fixed number of customer defined questions, and each question has a fixed number of customer defined answer alternatives. The benefits of using a template are that [...]
What does the process look like when I engage with Atenga Insights?
We know your time is limited. Therefore we have made our process very effective and easy to understand. We start with creating a research design, which is the questionnaire used in the online [...]
Should I use the services of Atenga Insights if I want to do standard market research?
Yes and no. Standard market research tells you what the market thinks and what it wants. If that is all you are interested in, our services are not for you. Compared to standard market research, [...]
Why are you not using conjoint analysis?
A critical part of understanding willingness to pay is the definition of the psychological price points, where small price changes lead to significant changes in sales volume. We call these [...]
What method do you use to measure willingness to pay?
We have made enhancement to the popular Van Westendorp Price Sensitively Meter (PSM); the questions are asked in context of purchasing. These questions are also dynamic and can change with [...]
