What does the process look like when I engage with Atenga Insights?
We know your time is limited. Therefore we have made our process very effective and easy to understand. We start with creating a research design, which is the questionnaire used in the online survey. We create the first draft, and we then complete the research design jointly with your personnel. We also together define the respondent target demographics. Once you approve the research design, we use one or several panel companies to recruit respondents to complete the survey. When the target is met, we close the recruitment of respondents and analyze the results. And after completing the technical analysis using our Predictive Demand Engine, the data is turned into actionable recommendation by our team of experienced business analysts.