Precise and actionable insights.
You will know how demand for a product or a service is affected by the price you charge; understand the price different customer profiles are willing to pay; understand how different features and messages affects the price you can charge. You will know the price that will generate the highest sales and revenue for your business.
Quick and outstanding value.
We utilise our pricing intelligence software that allows for fast and accurate results. Ensuring you do not have to wait around for outdated results.
At Atenga Insights, we provide pricing consultants with the expertise and resources they need to help you maximize your profits. Our pricing consultants have experience in a variety of industries and can provide tailored solutions to fit your unique needs. We understand the importance of staying competitive in today’s market, and our pricing consultants are here to help you do just that. With Atenga Insights, you can trust that you’ll get the best advice and support from our pricing experts.
Hundreds of small and medium-sized businesses have already selected us to find the right price and increase sales and revenue.
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Price consultants are professionals who help organizations develop pricing strategies to maximize profits. They analyze the cost of goods and services, customer demand, and market trends to help companies set prices that will maximize their revenues. Additionally, they also assess the willingness to pay of customers to ensure that prices are set at a level that will generate the most profit while still being attractive to customers.
Price consultants also help organizations understand the impacts of pricing changes on their customer base, profitability, and overall market position. They use data-driven insights to create pricing models that help companies make informed decisions about their pricing strategy. Price consultants help organizations understand the effects of market forces on their pricing, enabling them to remain competitive in their industry while also taking into account the willingness to pay of their customers. With the help of a price consultant, organizations can ensure that their products and services are priced right to maximize their profits.
In general, a pricing strategy is a company’s way to set the price on a commodity or service, using some sort of reasoning. A pricing strategy can vary across industries and countries. A successful pricing strategy maximizes profitability and sales, but a pricing strategy may also be used to successfully defend a market share or by creating a competitive advantage.
At Ategna, we correlate the ‘willingness to pay measure’ with market demographics or market verticals, so you will know what customers have the highest willingness to pay. Then correlate the willingness to pay measure with your product or service features, with marketing messages and even your competition. The end result is that you know how to most effectively market your company’s products or services to the most desirables customers.
A lot of times companies are afraid of setting too high of a prices on their goods or services. Rightly so, we all know that if people cannot afford the product, well they won’t buy your product. What you might not know is that if the price is too low, people are also discouraged from buying your product. Why? Well, when something is cheap we are signalling low quality in the product, thus put off a majority of people. Mind you the ones your are putting off are most likely the loyal customers.
Hopefully it’s clear what can happen if you price is too high or too low, but then the more difficult question is ‘but what’s the right price then?’. That’s where we at Atenga come in. In just a few years we have created a unique position on the market with our very own state of the art pricing algorithm. Our pricing strategy will be tailored to your industry and it doesn’t matter if you operate in a B2B or B2C environment.
This may sound counter intuitive. But yes. In some cases we have found that by lowering the price you can gain a significant upswing in sales. Meaning your company is increasing their market share. This might not be applicable to all businesses, the cost cannot exceed the price, of course your business still needs to make a profit and have a good margin.
A good pricing consultant and pricing strategy will provide you with other valuable insights. Your business might find marketing opportunities you previously had not envisioned, or profitability in a new feature. The models we draw from the data collected will give a great analysis of your particular industry. Pricing strategies are a great way to segment your customers, both for a b2c or a b2b perspective, and gain a competitive advantage over your competition. Because when we look at your company, we don’t just look at your customers but at your entire industry.
Usually we have the results within 4 weeks. The turnaround more often depends on how long it takes for your business to work with our pricing consultants.
As we live in a digital world there is little surprise we have developed our very own pricing software. This software has a power over existing pricing tools since it was developed by industry expertise. By using this tool, we help our clients with their pricing and achieving more value in their company. So the fast turnaround really boils down to our unique algorithm and pricing tool.
The other pricing solutions out there are good, and we love that people are starting to think more about pricing, realising that there is a potential to create more value for your business. But we are firm believers that your pricing solutions are better because of the long expertise, skills and specialisation we have gathered throughout the years.
Because we are specialised in prices, of course consulting firms would give you knowledge on pricing, but not as granular data as we offer. That is our unique price walls. For a consultancy might give you a good range on the price, our algorithm will provide specific price walls, where you can immediately see a difference in your goods or service demand.
Giving you the optimal pricing mark, but also several other pricing points. In addition to that, our pricing processes takes but a fraction of the time as any big consultancy, sometimes they have a turnaround of 6 months, but by then your data is already redundant.
We have yet to discover a unique industry, that is so niched we have not been able to give them any pricing strategies. Of course, consumer goods differ, both companies and customers have different needs according to the business. But many times it’s the organizations that are unique, not your industry. But to fully understand and determine your organizations specific needs and growth goals our pricing consultants will sit down with you and discuss what you are looking to get out of your pricing strategy.
From the start, our pricing consultants will listen to your companies needs and goals. Nothing will kick off until we undertand the client goals. After getting an insight into your business and we have had discussions related to your obstacles and growth potential we will design our research. Getting the research questions right are fundamental to being able to draw accurate conclusions about the data. As we are leading the research we will continuously bounce back to you and your various teams.
Pricing research is an integral part of the product or service development process, allowing businesses to determine the most appropriate and profitable pricing for their offerings. By studying market trends, customer behaviors, and competitor strategies, businesses can establish a pricing structure that maximizes revenue and minimizes customer dissatisfaction. This article provides an overview of pricing research and its importance for businesses.
The goal of pricing research is to accurately determine the value of a product or service. This involves researching the current market conditions, understanding customer needs and preferences, and assessing competitor strategies. With this information, businesses can establish the right price point for their product or service.
When conducting pricing research, businesses should consider several factors. First, they should analyze customer needs and preferences, as well as the market conditions. This will help them determine the optimal pricing structure for their product or service. They should also examine their competitors’ pricing strategies and identify potential opportunities to differentiate their own product or service. Additionally, businesses should consider the cost of production and distribution when establishing a price point.
In addition to understanding customer needs and preferences, businesses should also analyze the impact of their pricing decisions on their bottom line. They should also measure their customers’ willingness to pay, as this can help them determine the price point that will maximize their profits. Ultimately, the best pricing research involves an in-depth analysis of customer needs, competitor pricing strategies, cost of production and distribution, and willingness to pay.
By reaching out to Atenga Insight you will be provided with top of the line pricing strategy consulting services. You’ll get to talk to a pricing advisor who will tailor the strategy most appropriate to your needs. After that the pricing consultant will conduct research and then present you with their findings, and our unique ‘price walls’.
Atenga Insights is a fast-growing, global company that is challenging the pricing consulting industry. Using our unique proprietary PDA™ technology, we identify the price and positioning that will generate higher sales and profits for our clients.