Customers respond when the price is right!
Rather than price to competition, or relying on gut feel, we provide you with the
Hard data you need to price confidently when:
- You are preparing to launch a new product/service
- You are entering a new market
- You need to benchmark a product/service in the market
- One of your products/services are not performing as it sould
Why Atenga?
Only 4% of US executives really care about price which gives them competitive advantage over 88% who care only about sales volume
We do online market research combined with proprietary AI-enabled analysis specifically to measure willingness to pay. The results are precise actionable pricing recommendations as well as customer segmentation and accurate definition of the most effective marketing.
With the right price, our clients can stop leaving money on the table and sell to the most desirable customer with the most effective messages.
Our customers are SMBs that sells mid-priced consumer goods and who are dissatisfied with their current process to set prices.
Customer Profiling
Focus on those customers that generate the highest sales volume at the highest prices
Product Segmentation
Focus on the market the product features that generate the highest sales volume at the highest price
Marketing Effectiveness
Use the marketing messages and marketing channels that generate the highest sales volume at the highest prices
Some of our service packages:
We offer standard service packages tailored for your specific needs, for B2C and B2B products and services, and one all-custom solution:
Startup launch
Report will tell you if there is a significant demand for your product or service, and whether you can sell it at a profitable price.
You get:
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Understanding who are the most desirable customers
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Insights into the most effective marketing messages
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Details of the price that will generate the highest sales and highest revenue
The process takes 2 weeks from start to finish.
PriceWall
This new service targets all companies that need to understand when a product or service is getting too expensive or too cheap. It will tell you where your dangerous price walls* are located on the demand curve.
You get:
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Understanding where the price walls are for your product or service
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Awareness of which price is too low or too expensive
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Knowing if your current price is the right price
The process takes 2 weeks from start to finish.
Market Verification
This new service targets all companies that plan to market a new product or service. It will tell you if there is a significant demand for your product or service, and if your new offering can sell at a profitable price.
You get:
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Understanding the percentage of a market that is interested in a new product or service
- Understanding the optimal price for any product or service, whether you are maximizing sales volumes or revenues
The process takes 2 weeks.
Customer success stories
Sales grew more than 35% in the 12 months
IT industry: the single most important differentiator was the level of aggregation each segment required.
How Atenga works?
We do a price specific market research which you will get a detailed report of what customers in your target market are willing to pay for your products and services. Report will help you to know the price that will generate the highest sales and profits for your business.
Our process consists of four steps:
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01. Discovery
Together with you, we define the specific variables that should be used in our template for your measurement.
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02. Data collection
Data is collected from your specific market, B2B or B2C using online polling techniques.
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03. Recommendations
We formulate precise and actionable price recommendations, using proprietary technology and based on our team's real business experience.
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04. Business growth
You can now price your product or service with confidence; knowing exactly what price that drive the highest sales volume and profits.
Who are our users?
Rather than relying on gut feeling, we provide you with the hard data you need to price confidently when:
- You are preparing to launch a new product/service
- You are entering a new market
- You need to benchmark a product/service in the market
- You are preparing a communication campaign
- One of your products/service is not performing as it should
FAQ
Why choose Atenga Insigs?
The overriding reason is for those who realize that using guesses, gut feel, cost-plus, margin goals, etc. to set the price always end up leaving money on the table. Always.
What if you find something I don't like?
We sometimes do, and this just means you have the most to benefit from our services.
Does it always work?
Yes. Always.
What ROI can I expect?
It depends on your sales volume and your current price. A rule of thumb is that you will gain ten times our fees (or more) in the 12 months after our advice is implemented.
Who benefit from our services?
- If you want to successfully raise prices for an existing product or service without losing customers.
- If you are planning to expand your business in a new geographic region or country. Any new market will have a different willingness to pay and to buy your product or service, and they will buy for different reasons.
- When you introduce a new product or service into the marketplace, and you want to determine the right price, the price that will maximize profits or sales volume.
- When you are introducing a new service offering or product into the marketplace, and want to make sure your target market needs the service or product before spending countless time and money on bringing the service or product to market.
- When you want to identify which market segments/verticals have the highest willingness to pay for your products or services.
- When you have an under performing product or product line and want to fix the problem. To find out what would drive customers to buy the product and to what price.
- When you are considering an upgrade to your service and want to verify there is a need for it and how much extra your customers are willing to pay for the upgrade.
- If you want to know if un-bundled service pricing will appeal to your customers and if it will increase your sales and revenue.
