We do online market research combined with proprietary AI-enabled analysis specifically to measure willingness to pay. The results are precise actionable pricing recommendations as well as customer segmentation and accurate definition of the most effective marketing.
With the right price, our clients can stop leaving money on the table and sell to the most desirable customer with the most effective messages.
Our customers are SMBs that sells mid-priced consumer goods and who are dissatisfied with their current process to set prices.
A game-changing approach to pricing
Pricing can boost profits far more than increasing sales or cutting costs. Our unmatched process helps you set the right price every time, in record times and at a fraction of traditional industry rates.
Although pricing is the key to higher profits, setting the right price for a product or a service is often underestimated or left to chance, which leads to missed opportunities. As a remedy, sophisticated tools for pricing analytics & research have been developed, focusing on cost analysis, historical data and competitor’s pricing. This means many businesses cannot afford the specialized advice and such insights have been reserved to large consultancy groups with costly projects lasting several months.
Atenga Insights’ co-founder Per Sjöfors was already an established pricing expert when he saw a gap in the industry. Combining world-class proprietary tools with deep market experience, he developed a ground-breaking method for predictive pricing which is fast, accurate and highly actionable.
Rather than solely looking a past sales data, the method is a game changer. Clients obtain the exact price that will generate higher sales and profit as well as where the dangerous price walls are located. They will know exactly which product features, market and messaging will drive the best sales.
Per Sjöfors teamed up with Swedish entrepreneur Robert Tinterov to expand the company. Their goal is to focus on precise predictive pricing and make it available to businesses of all sizes, at a fraction of previous industry rates and delivery times. Together, they have started a complete disruption of the traditional pricing industry.
In Europe, where the company launched in the Spring of 2017, positive word of mouth has catapulted Atenga Insights’ client roster to several hundred companies including one of the largest phone corporations in Sweden. In the US, Atenga Insights is on a mission to bring that seachange to small and medium sized businesses and lead them to success.