We offer 3 different kinds of packages, choose the one that fit your business the best.
Hundreds of companies have chosen to work with us to price their products and services, with total customer satisfaction. Learn from their experience and find out how you can also increase your sales and profits.
Many companies leave money on the table because they do not set the best price, although it is the single most effective way to boost sales volume and profits. Our time-tested methodology, Predictive Demand Analysis™, guarantees a speedy process and precise pricing recommendations.
Rather than looking at past historical data, we measure how future demand for a product or a service is affected by the price you charge; based on demographics, features and value messages. In a matter of weeks, you will get a detailed report of what customers in your total addressable market are willing to pay for your products and services, based on selected variables; and you will know the price that will generate the highest sales and profits for your business.
You will also identify the psychological price points where small price changes alter sales volume and revenue significantly, called price walls; and gain insights into how different aspects of your product, services and messaging affect customers’ willingness to pay. In fact, you will hold a data-derived go-to-market strategy that will ensure highest possible sales volume at the highest possible prices.
Together with you, we define the specific variables that should be used in our template for your measurement.
Using a pricing consultant will help you to better understand the customer’s willingness to pay. When setting a price often we look at competitors or to our margins. But in reality these prices can vastly differ from what a customer is actually prepared to pay.
When you hire a pricing consultant you get a feel for the entire market, not only your existing customer and their willingness to pay. In this way you get the chance to increase your clientele and find new customers. Many times this could lead to you discovering new needs in your market and can develop additional products or features.
It’s true that you can review your competitors prices, most of the time this is easy to do. But when you only look at this you miss out on the potential revenue. It’s likely your competitors also do not know the maximal prices that people are willing to pay.
When you look at your competitors’ retail prices, you cannot be sure that this is the final price they actually sell the service or commodity for. The price you see might merely be an illusion.
Atenga Insights is a fast-growing, global company that is challenging the pricing consulting industry. Using our unique proprietary PDA™ technology, we identify the price and positioning that will generate higher sales and profits for our clients.