atenga insights logo with slogan

Pricing During Inflation: What to Consider for Your Business

As prices for goods and services continue to rise due to inflation, businesses are faced with the challenge of how to adjust their own pricing strategies. Failing to adapt to inflation can lead to lost revenue, while overcompensating can turn away potential customers. Here are some key factors to consider when pricing during inflation:

Cost of Goods Sold (COGS)

Inflation can increase the cost of raw materials, labor, and other inputs needed to produce your goods or services. You need to re-evaluate your COGS and adjust your pricing accordingly to ensure you maintain profitability.

Competitor Pricing

Keep an eye on how your competitors are pricing their products or services. If they are adjusting their prices in response to inflation, you may need to do the same in order to remain competitive.

Customer Demand

When the prices of goods and services are rising, customers may be more price-sensitive. Consider how your customers may react to price increases, and adjust your pricing accordingly. Additionally, it may be helpful to offer promotions or discounts to incentivize customers to continue purchasing from you.

Market Conditions 

Inflation can affect different industries in different ways. It’s important to stay informed on how inflation is impacting your industry and the broader market, and adjust your pricing strategy accordingly.

Future Costs

Inflation may continue to rise, so it’s important to anticipate future cost increases and adjust your pricing accordingly. This may require periodic reviews of your pricing strategy to ensure it remains aligned with your costs and the value you provide to customers.

Price Sensitivity

Consider the price sensitivity of your products or services. Some products may be more sensitive to price changes than others, and you may need to adjust your pricing strategy accordingly.

Value Proposition

Focus on the value you provide to your customers. If you can effectively communicate the value of your products or services, customers may be willing to pay a higher price despite inflation.


In summary, pricing during inflation requires careful consideration of a variety of factors, including cost of goods sold, competitor pricing, customer demand, market conditions, future costs, price sensitivity, and value proposition. By keeping these factors in mind and adjusting your pricing strategy accordingly, you can maintain profitability and continue providing value to your customers even in the face of inflation.

More news like this one:

  • News and Press
Load More

End of Content.

Atenga Insights white logo

Atenga Insights is a fast-growing, global company that is challenging the pricing consulting industry. Using our unique proprietary PDA™ technology, we identify the price and positioning that will generate higher sales and profits for our clients.