Imagine that by changing the price your sales volume remain but your revenue increase – or even better both sales and revenue increase. By using our cutting edge pricing software, we identify the product features and market segments that generate the highest willingness-to-pay.
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“With a new product category launch imminent, Atenga Insights told us how to price the entire family of products for maximum profitability and provided solid insights on where to focus our marketing, even outside our normal core market.”
"Atenga Insights has given us precise suggestions on how we can use pricing to increase both revenue and profitability. The report highlighted the key points in a simple and clear way. "
“I’ve made good decisions and I’ve made bad decisions, but hiring Atenga was one of the all-time great decisions I have made. ”
“The project gave us the hard data we needed to bundle our new products along the lines of our customers' purchase preferences and willingness to pay.”
Precise and actionable insights.
You will know how demand for a product or a service is affected by the price you charge; understand the price different customer profiles are willing to pay; understand how different features and messages affects the price you can charge. You will know the price that will generate the highest sales and revenue for your business.
Quick and outstanding value.
We utilise our pricing intelligence software that allows for fast and accurate results. Ensuring you do not have to wait around for outdated results.
Hundreds of small and medium-sized businesses have already selected us to find the right price and increase sales and revenue.
In general, a pricing strategy is a company’s way to set the price on a commodity or service, using some sort of reasoning. A pricing strategy can vary across industries and countries. A successful pricing strategy maximizes profitability and sales, but a pricing strategy may also be used to successfully defend a market share or by creating a competitive advantage.
At Ategna, we correlate the ‘willingness to pay measure’ with market demographics or market verticals, so you will know what customers have the highest willingness to pay. Then correlate the willingness to pay measure with your product or service features, with marketing messages and even your competition. The end result is that you know how to most effectively market your company’s products or services to the most desirables customers.
A lot of times companies are afraid of setting too high of a prices on their goods or services. Rightly so, we all know that if people cannot afford the product, well they won’t buy your product. What you might not know is that if the price is too low, people are also discouraged from buying your product. Why? Well, when something is cheap we are signalling low quality in the product, thus put off a majority of people. Mind you the ones your are putting off are most likely the loyal customers.
Hopefully it’s clear what can happen if you price is too high or too low, but then the more difficult question is ‘but what’s the right price then?’. That’s where we at Atenga come in. In just a few years we have created a unique position on the market with our very own state of the art pricing algorithm. Our pricing strategy will be tailored to your industry and it doesn’t matter if you operate in a B2B or B2C environment.
This may sound counter intuitive. But yes. In some cases we have found that by lowering the price you can gain a significant upswing in sales. Meaning your company is increasing their market share. This might not be applicable to all businesses, the cost cannot exceed the price, of course your business still needs to make a profit and have a good margin.
A good pricing consultant and pricing strategy will provide you with other valuable insights. Your business might find marketing opportunities you previously had not envisioned, or profitability in a new feature. The models we draw from the data collected will give a great analysis of your particular industry. Pricing strategies are a great way to segment your customers, both for a b2c or a b2b perspective, and gain a competitive advantage over your competition. Because when we look at your company, we don’t just look at your customers but at your entire industry.
Usually we have the results within 4 weeks. The turnaround more often depends on how long it takes for your business to work with our pricing consultants.
From the start, our pricing consultants will listen to your companies needs and goals. Nothing will kick off until we undertand the client goals. After getting an insight into your business and we have had discussions related to your obstacles and growth potential we will design our research. Getting the research questions right are fundamental to being able to draw accurate conclusions about the data. As we are leading the research we will continuously bounce back to you and your various teams.
Atenga Insights is a fast-growing, global company that is challenging the pricing consulting industry. Using our unique proprietary PDA™ technology, we identify the price and positioning that will generate higher sales and profits for our clients.